Nelson Global
Propelling innovative
solutions forward.
Visual Identity, Web Design, Art Direction
Unfolding our focus.
Since 1939, Nelson Global has been the engineering and manufacturing force behind leading brands in essential industries in the United States and eventually, the world. As a new era of environmental focus unfolds, Nelson is more relevant than ever, delivering innovative solutions that help companies, and the planet, thrive.
Together we embarked on a journey to create a new striking new brand identity system, strong messaging platform, and a revolutionized digital presence to capture and solidify Nelson’s future-facing position as global partners to move you forward.
Subtle as it may be, the shift from Nelson Global Products to Nelson Global is powerful, a reflection of the company’s status as a partner helping companies navigate far more than just product manufacturing. From there, Nelson’s brand ethos is underpinned by a core identity that represents the intersection of their strengths: unique value-added manufacturing, a truly global network, and cutting-edge engineering sciences.
Visualizing a brand through
the intersection of values.
Engineered for
success.
An engineering-inspired visual system drives Nelson’s digital presence, with iconography that builds on the logo’s design language to further express Nelson’s forward-thinking values and capabilities, from environmental responsibility to loyal partnership. Animated segments throughout the site are seamless and engaging, inviting interaction with key processes and differentiators for a user experience that mirrors the company’s drive to shape a dynamic future.
Propelling you
forward.
A completely new digital presence called for a comprehensive re-architecting of content from the ground up to better show and tell the Nelson story. Extensive copywriting brought life to the company’s vast industry expertise and partner-focused success stories. Fluid site dynamics, compelling visuals, and messaging demonstrate Nelson's position as a sophisticated global leader, appealing to current and future partners, team members, and investors alike.
Studio: FINE | FE Development Lead: Avery Bibeau | Copywriting: Ko Ricker | Illustration + Print Rollout Support: Kelsey Perkins
Animation: Jarren Simmons | Photography: Unsplash, Getty, iStock