Lumencor
The power of light
Web Design
Driven by the continuous
pursuit of innovation.
Nathan Trotter is a company forged by over two hundred years of time-honored values and expertise. After rounding their bicentennial anniversary, it came time to facilitate a website that more accurately reflected where they intend to go in the next two hundred. As an organization that values the creation of their product as much as the quality of the end result, it felt natural to create a more expansive and immersive online experience—with a focused story told through homepage and intricate product descriptions and process details on the interior.
One of our primary goals in reimagining the digital experience was to make sure the audience felt the quality of the craft, not just through the standard of the end product, but through pulling back the curtain of the hard working individuals. Working collaboratively, we were able to curate a photoshoot that captured a bit of the process, and those who have been perfecting it. Our goals were to bring humanity into what is typically, a very sterile and cold industry, and open an opportunity online to share not just more details on the product but a story of the approach.
High quality metals,
unparalleled expertise.
A trusted partner
at your fingertips.
With a network of strong, word-of-mouth relationships, we found a prime opportunity to expand on repeat visitors. Through easily accessible product descriptions, well-organized specs, and a newly embraced focus on the mobile experience, Nathan Trotter has become a resource not only for point of purchase deals, but throughout a consumer project on the job.
Studio — J2 Design | Team — Brian Jacobson, Cara Cox, Ali Doucette