Keep It Savory Salt Co.

The Savory Life.

Visual Identity, Illustration, Packaging, Photography

Doing good tastes better.

Keep It Savory Salt Co. believes that food tastes better when everyone has a seat at the table. Rooted in Chicago’s West Side, they’ve been crafting small batch, hand-cured sea salts with fresh ingredients since 2013.

When they began to level up from the local scene into a nationwide reach, they decided it was time to refresh the look of their brand and packaging—I had the lovely opportunity to parter with Johanna to bring these dreams to life.

We worked to identify the attributes that gave her small business the personality it’s become known for, and then translated these attributes into a distinct visual identity that matched her inner playfulness and care. A suite of illustrations gave her a robust toolkit to visually distinguish each different salt recipe, and a soft typeface brought the warmth to life.