Guava
Radically portable design.
Visual Identity, Art Direction, Marketing, Illustration
Confidently adventurous.
Since 2012, Guava has been on a mission to help parents recharge by developing equipment that makes travel and activity more accessible. Instead of repurposing the same old engineering, they set out to create new original designs that made gear more radically portable, fusing together a balance of functionality, aesthetics, and longevity.
After years of establishing themselves as a product design powerhouse, it was time to level up their visual identity to match. Together we created a new visual presence that better reflected their expertise and personality through an identity that felt more modern, confident, and adventurous.
This new visual identity blazes the trail for experiences to come by bringing together a playfulness that mirrors the adventurous of heart and the confidence of a path well-worn.
A note from Reed Schmidt,
Creative Director at Guava Family
“Any brand/team that gets a chance to work with Ali is lucky. She not only is an extremely talented designer and brand steward, but she’s also just a joy to collaborate with. Her thoughtful approach to brand design helped us pull off a successful rebrand that’s already been received well by shoppers & customers (and our internal partners as well). ”
Photography: Client Provided
Web Design & Development: on/Sight