A new beacon
for Bethesda.

As one of the most remarkable new additions to the Bethesda skyline, Avocet Tower needed to make a splash. An iconic building, touting luxury finishes and sustainable thinking at every turn—Avocet was bound to be an exciting opportunity for the much desired work-live-play environment. Working closely with architects and building management alike, we began translating the structural beauty into an identity that could speak volumes.

Iconic by design.

The Avocet Tower brand was an exercise in exuding modern luxury. Our target audience needed to feel as awe inspired when reading about the building as they would when they could stand right in front of it. With a mix of modern typography, architectural grid use, and some selective bells and whistles in production, we were able to achieve an end result that felt as light and luxurious as the building itself.